That principle, of course, is at the very heart of behaviorist learning theory. Three points from a HICP perspective: (1) repetition does not insure success--anchor it quickly and move on, (2) context is critical--the phonotactic environment of a sound in a word or phrase is all important, not just the felt sense of the sound itself, and (3) the affective or emotional charge that often accompanies our attempts to "just make it fun and enjoyable"--or even communicative--can work against the learner, creating an event that involves so much visual and experiential "clutter" that the essence of the great move is nearly inaccessible later, inapplicable elsewhere. Shoot . . . that makes it a new ball game . . .