Recipe for curing (Chinese) distaste for pronunciation teaching

Have trouble selling your students on pronunciation, developing an 'appetite" for it? Research by Madzharov, Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food, summarized by Science Direct, suggests that you may just need to give at least the more self-controlled among them a "hands-on" taste of it to get them to buy in. To quote the abstract:

"The present paper presents four studies that explore how sampling and eating food by touching it directly with hands affects hedonic evaluations and consumption volume."

What they found, however, was that for only the high self-control, disciplined consumers that they perceived the food to be better tasting and they were disposed to eat more of it. For the other subjects (like me maybe!), adding touch did not appear to contribute or enhance either taste or appetite for the food samples in the study. Why that should be the case, was not clear, other than the possibility that in the less self-controlled consumers, the executive control centers of the brain were offline already in terms of the direct, unfettered attraction of FOOD!

A few years ago, had a visiting scholar from China here with us for a year. It took almost the entire time for her to get me to understand how to get Chinese students to buy in to (haptic) pronunciation teaching, specifically, but, in general, more integrated, communicative pronunciation work. My "mistake" had been trying to convince relatively high-control consumers of pronunciation teaching in this case, to first be more like me, less high-control and more experiential as learners.

It has always been a problem for some, not just the Chinese students, to buy into highly gesture-based instruction. But touch was another thing entirely. Most any student can "get it", how touch can enhance learning and memory-- and be coaxed into trying some of the gestural, kinaethetic techniques. Probably for several reasons, one being that the functions of touch in the haptic system are to (1) carefully control gesture use, and (2) intensify the connection between the gesture and lexical or phonological target, the word or sound process. Also, it was  (3) much easier to present the general, popular research on the contribution of touch to experience and learning, and (4) the concept of somehow getting a learner to work in their least dominant modality, a basic construct in hypnosis, for example, can be the most effective or powerful.

The assumption here is that the metacognitively self-controlled are less likely to be influenced by immediate feelings or impressions, but once that "barrier" is bridged, as touch does so effectively, the relatively novel sensual experience for them has greater impact. Think: men and the power of perfume . . .

In other words focusing initially on the touch that concluded every gesture made a difference. Have been doing that ever since. Students are much more receptive to trying the gestural techniques once they feel that they have sufficient understanding . . . and then once they have tried it, focusing more on touch than on gesture . .  they are "hooked" . . . being more able and amenable to sense the power of embodiment in learning pronunciation from then on.

If you have a taste for pronunciation work with Chinese students, what is your recipe?

Keep in touch . . .

Original Source:

Author links open overlay panel

Madzharov, A. Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food Journal of Retailing Volume 95, Issue 4, December 2019, Pages 170-185 https://doi.org/10.1016/j.jretai.2019.10.009

Killing pronunciation 7: Talking learners (and instructors) out of pronunciation change

Credit: Anna Shaw

How do you persuade students to work on their pronunciation--or sell them on it, especially pronunciation-related homework?  If you are using more "distal senses" such as sight and/or sound, according to a new study by Elder, Schlosser, Poor, Xu of Brigham Young University, summarized by Science Daily, you may not have the right approach. If, on the other "hand", your method evokes a more "proximal" sense experience (such as movement, touch and/or taste), you are probably on the right track. (I'm sure you can see where this is headed!)

The BYU study dealt with the impact of advertising on what type of pitch and/sensory imagery seems to get you to make a commitment to buy sooner, rather than later. The actual journal title, So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance, describes the research well. What they found, not surprisingly, is that imagery connecting to or evoking a "felt" somatic response from the body, in effect, draws you in faster, and more effectively.

That does not mean that you DO something physical, only that the imagery on a screen in this case, may get the customer or learner's brain to respond AS IF actual touch or taste was involved, generating a very real feeling or taste-related memory. That mirroring effect, in part entertained by "mirror neurons" in the brain, is well established in brain research. To the brain under most circumstances the distinction between how we feel when we observe and do can be minimal. Turns out our metaphors are more than metaphors, in other words.

Some of the variability here may have to do with our personal instructional style in bringing learners' attention to, in this case, what they need to do outside of class. How do you do that? A list somewhere in the syllabus? An oral announcement? Something written on the board? A brief oral run through of what is to be done? A brief rehearsal w/students of what is to be done? What is very important here is not the actual classroom activity but the imagery that it evokes. And the key to that is what prior schema the classroom event is linking back to--and how, in the moment, it is delivered and experienced.

Pronunciation instruction done right is both an exceedingly physical and meta-cognitive process. What haptic work attempts to do is achieve that balance consistently. There are other ways to do that, of course, but most student textbooks, for example, either don't or can't, in part because the activities are presented and taught in a purely linear fashion. Haptic is ALWAYS simultaneous--sound, movement, and cognition (haptic) engagement, in effect, communicating more intentionally with learners in pronunciation change in and with somatic (body-based) imagery.

Still not sold? Try rereading the blog in the hot tub or on an exercise ball . . .

Full citation from ScienceDaily.com:
Brigham Young University. (2017, June 28). Now or later: How taste and sound affect when you buy: The way ads play on our senses influences the timing of our purchases. ScienceDaily. Retrieved July 23, 2017 from www.sciencedaily.com/releases/2017/06/170628095858.htm

Good haptic anchoring; good intentions

Heard the old saw about the 10 most depressing words in the English language? (I'm from the government and I'm here to help you . . . ) Well, it turns out, according to research by Gray of the Maryland Mind Perception and Morality Lab (summarized by Science Daily) that perceived good intentions DO reduce pain, increase pleasure, and make things taste better! Wow! This is big. Who'd have thought?

Although I generally do not work much with taste--other than occasionally using those tape-like breath sweeteners that dissolve in the mouth with a "Hyper Type-A" who has not the slightest brain-body connection--we do generally manage pain and pleasure well in HICP/EHIEP work. Problem is it is easy to get too inductive and just let the exercises convince and persuade. On this one the cognitive linguists and phonologists are dead on--except in practice they appear to give only "lip service" to affect, relying instead on the "joy" of insight and understanding as the central motivational driver before getting down to changing anything.

The bottom line: Be nice; show them your really care. After all, the road to good anchoring and intelligibility is apparently paved with good intentions!

Aesthetics of embodied pronunciation teaching

In an attempt to "smoke out" some of the more cognitive/aesthetic features of HICP work--recalling Ecco's "Everything is related to everything" principle--I came upon this set of parameters of quality and excellence that, like the previous "felt feelings" post, seem to be equally applicable here {The bracketed comments are mine.}:

Photo credit: People Mag.

• Consistency is the key factor {especially as regards execution of homework}
• Content must be consistently processed {especially in terms of felt sense anchoring}
• It should be neither under or over-filled {(Timing, mood and pace is critical.) or over-embodied--as depicted there at the right . . . }
• It should "burn" all the way down . . . {Attention and intensity must be managed effectively.}
• It should have a good mouth feel {of the L2}
• It should look good {or at least learners should be at ease with the most "gesticular" pedagogical movement patterns.}
• It should have a good aesthetic quality {be seen as close to expressive or interpretative dance}
• It should taste good {We do use "breath wafers" and aromatic hand creams at times!}
• "Subjectivity of taste is one of life's fascinations!" {Personal, felt-sense is the "heart" of HICP work.}
• Anything less is but a weak imitation . . . perhaps close, but no cigar!