Haskel identifies 7 findings of neuroscience that suggest how to market anything (even your pronunciation teaching, I assume!) as long as you aim your pitch right at your students' "reptilian brains": pain, selfishness, contrast, tangibility, beginning and endings, visual metaphors, and "strike an emotional chord".
A. Pain - "All native speakers hate you because of your pronunciation or accent! Shed it!"
B. Selfishness - "Your accent is your identity, your inner Komodo. Next time somebody criticizes it, just tell them to be more multicultural and get over it!"
C. Contrast - "Have a good snake as a model: Justin Trudeau, David Cameron, Vladimir Putin or Barack Obama--take your pick."
D. Tangibility - "You do these tongue twisters long enough, they'll fix anything--including your lizard-like sun-tanned appearance."
E. Beginning and end - "Imagine your pronunciation now and how it will sound at the end of this course. Fill your mind with new sounds . . . Channel your inner cameleon (See C!)"
F. Visual metaphor - "Watch this CT-scan of me pronouncing 'th' several times tonight, especially my darting tongue."
G. Strike an emotional chord - "All those notes in the book and in research about how hard it is to change your pronunciation are just a crock! You can do this!"
Coming soon: A pre-frontal (brain) peon to Teacher Cognition research in pronunciation teaching.