Wednesday, June 4, 2014

Visual "Socailization" and visual pronunciation teaching methods

In a recent interview, Robert Thomson, chief executive officer of News Corp, commented on the far reaching impact of "visual socialization" on today's media and news organizations. One observation was that we are only beginning to understand the new,  overwhelming dominance of visual learning, what that means to both social connectedness and education. To get a feel for what visual connectedness and "Socail media" may be like, watch this "Socail Cave" video by Tiazzoldi or even check it out on Pinerest.
Photo credit: Moses Lam

Well . . . yes, there may be a bit of  random "dys-graphia" involved there, but the two pieces together do underscore Thomson's point, the all consuming influence of visual media. I may just adopt that acronym: SOCAIL? (So, Over-the-top  visual-Cognitive pronunciation teaching really Ain't It, Lads?) 

It is easy to underestimate the impact on our work. There are several methods or companies that appear to be more explicitly visual, such as "EyeSpeakEnglish.com." How well the new "visually socialized" generations of learners (VSLs) can learn pronunciation, can connect up sound and movement to their primary learning modality, visual imagery, is, of course, the question. In general, research and practice up to this point suggests that visual dominance simply overrides not only auditory but tactile as well. (See--literally--dozens of previous blog posts here on that topic!) 

My guess is that many highly visual pronunciation teaching methods (that do not involve strong compensatory auditory and movement components by design) are anachronisms, at best, created before the the emergence of new media and VSLs, overcompensating for earlier attraction of "colourful" or engaging visual images on those who had not experienced them previously. 

The antidote? (And I could provide anecdotes ad infinitum, of course.) Haptic. Keep in touch. 

1 comment:

Angelina Van Dyke said...

Totally agree. The visual needs to be paired with the auditory and haptic sooner or later, otherwise no meaningful internalization will help. Be careful with those photos : )

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